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In an earlier article, we had already discussed the key characteristics and differences between local storage, session storage, and cookies. In this...
Include parameters in the data layer and send them to Google Analytics 4 · In an earlier post, you learned how to create your first data layer event. As...
Understanding the layered architecture of websites and apps · If you work in digital marketing, you may have heard the term 'data layer' being thrown...
First - What on earth is Google Tag Manager? Google Tag Manager (GTM) is a tag management system. A 'tag', in this context, is essentially a...
