Analytics Institute

Analytics Institute

Analytics Institute

4 followers

Hi! I'm a technology professional who works at a marketing firm. This blog documents what I've found useful in the spheres of web analytics, web development, and e-commerce.

How to Use A/B Testing to Make Your Website Awesome

Jan 9, 20235 min read

There are many aspects to building a website. A web developer, of course, will write up code according to the site's technical specifications. A user...

How to Use A/B Testing to Make Your Website Awesome

How to Choose Between Local Storage, Session Storage, or Cookies

Jan 2, 20233 min read

In an earlier article, we had already discussed the key characteristics and differences between local storage, session storage, and cookies. In this...

How to Choose Between Local Storage, Session Storage, or Cookies

How to Add Data to the Data Layer and Use It on GTM

Dec 30, 20224 min read

Include parameters in the data layer and send them to Google Analytics 4 · In an earlier post, you learned how to create your first data layer event. As...

How to Add Data to the Data Layer and Use It on GTM

Local Storage, Session Storage, and Cookies: What's the Difference?

Dec 23, 20225 min read

Local storage, session storage, and cookies. These are three similar yet different ways data can be stored on a browser to be used at a later stage....

Local Storage, Session Storage, and Cookies: What's the Difference?

Create Your First Data Layer Event

Dec 4, 20223 min read

Set up your data layer and create an event using 'dataLayer.push()' · We've discussed - on a high level - what the data layer is and why it is important....

Create Your First Data Layer Event

First-Party Cookies and Third-Party Cookies: What's the Difference?

Dec 2, 20222 min read

In the previous post about cookies, we discussed what browser cookies are and where we can find them. Let's break things down further because there...

First-Party Cookies and Third-Party Cookies: What's the Difference?