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There are many aspects to building a website. A web developer, of course, will write up code according to the site's technical specifications. A user...
Set up your data layer and create an event using 'dataLayer.push()' · We've discussed - on a high level - what the data layer is and why it is important....
Seriously, what is a browser cookie? · By now I'm sure you've seen an overwhelming number of cookie banners whenever you surf the web 🤯. You may or may...
An ever-growing collection of analytics jargon · Cookie A browser cookie or HTTP cookie (also frequently just called a 'cookie') is a little piece of...
Understanding the layered architecture of websites and apps · If you work in digital marketing, you may have heard the term 'data layer' being thrown...